Diageo and DFS Group have opened the latest Johnnie Walker House retail showcase in Singapore Changi Terminal 3.

Diageo will unveil a “smart bottle” Johnnie Walker Blue Label prototype at Mobile World Congress in Barcelona March 2-5.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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